Lewis J. Pepperman, Chair of Stark & Stark’s Business Practice and Executive Committee Member, was quoted in the New Jersey Law Journal‘s front page article, “Post-Recession, Firms Try to Teach the Art of Rainmaking,” which was published on November 10, 2014. The article discusses the importance of generating business, and whether it is a learnable skill or a natural gift.
Mr. Pepperman definitely believes business generation is something that can be taught, but it is up to the individual attorneys to put it into practice. Mr. Pepperman was quoted saying, “You have to do more than sit behind a desk and do what is given to you. There are so many ways to do it; the biggest part is the follow-up. You can work the room, you can meet people. You may be comfortable going to all kinds of events. But you have to put the work in.”
Read the full article by clicking here.