Adam J. Siegelheim, Shareholder in Stark & Stark’s Franchise Group, was featured in the June 2012 Franchise Update article, Damage Control: Crisis management takes planning, managing and communicating.

The article discusses how franchise brands can manage their brand’s reputation, both online and off, in the world of 24/7 news, online reviews and social media. The article states that the three biggest components of crisis management and damage control are planning, management and communication. All three are critical in order to ensure your brand’s longevity.

Mr. Siegelheim states, "You want to have a plan in place so if you can’t avert a disaster, you can at least hit the ground running." 

You can read the full article online here.