Adam J. Siegelheim, Shareholder in Stark & Stark’s Franchise Group, authored the article, Strategies to Develop a Social Media Policy for Your Business, for the July 2011 edition of Mercer Business Magazine.

In the article, Mr. Siegelheim the importance of businesses implementing a social media plan in order to avoid negative publicity through social media outlets. Mr. Siegelheim states that companies who do not proactively manage their brand through social media channels risk their online reputation being placed in the hands of disgruntled customers and employees.

You can read the full article online here.