Stark & Stark’s Green Law Group authored an article for the July 18, 2011 edition of the New Jersey Law Journal entitled, Policing ‘Green’ Marketing Claims: The FTC takes the next step in revising its outdated guides.
The article provides an overview of the the Federal Trade Commission’s (FTC) proposed revisions to the guide for the use of environmental marketing claims (the "Green Guides") and evaluates the FTC’s decision not to include in the proposed amended and supplemental Green Guides specific guidance for sustainability claims. The article goes on to discuss legal protections afforded to corporate image advertising.
You can read the full article online here. (PDF)