Adam J. Siegleheim, member of Stark & Stark’s Franchise Group, attended the 2011 International Franchise Expo’s Annual Convention February 13-16, 2011 in Las Vegas, Nevada. In this podcast, Mr. Siegelheim meets with Thomas Scott of Brand Journalists. Mr. Siegelheim and Mr. Scott discuss how to use social media outlets in order to strategically grow your brand and drive qualified traffic to your franchise.

You can listen to the full podcast online here.