Adam J. Siegelheim, member of Stark & Stark’s Franchise Group, attended the 2011 International Franchise Expo’s Annual Convention February 13-16, 2011 in Las Vegas, Nevada. 

 During the convention, Mr. Siegelheim interviewed Ricardo Roman, V.P. of Strategic Alliance for Caliper. Mr. Siegelheim and Mr. Roman discuss a presentation Mr. Roman recently gave entitled, "The Psychology of the Successful Franchisee." Mr. Siegelheim and Mr. Roman also discuss the value of franchisors utilizing assessment tools when meeting with potential franchisees. 

 You can listen to the podcast online here