Stark & Stark’s Real Estate, Zoning & Land Use Group authored the article, Environmental Law: Policing Unfair and Deceptive Environmental Product Claims in Advertising, for the July 19, 2010 New Jersey Law Journal.
The article discusses the US Federal Trade Commission’s attempts to meet present day challenges when complying with the Guide for the Use of Environmental Marketing Claims. The FTC first issued the Guide in an attempt to assist marketers of products and services having environmental attributes to avoid running afoul of the FTC Act. Since the Green Guides were last updated in 1998, the interest in green products and services has grown tremendously, and therefore, the FTC is struggling to ensure providers are staying compliant with the guides.
You can read the full article online here. (PDF)