Adam J. Siegelheim, member of Stark & Stark’s Franchise group, was quoted in the August 18, 2008 NJ Biz article Life After the Sudden Demise of a Known Brand. Mr. Siegelheim discusses the possibility of a company loosing it’s brand identity after a parent company files for bankruptcy. This comes in the wake of S&A Restaurant Corp.’s, the parent company to Bennigan’s, bankruptcy filing late last month.
You can read the full article here. (PDF)