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2011 International Franchise Association's Legal Symposium Recap

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Adam J. Siegelheim, member of Stark & Stark’s Franchise Group, was the featured guest on the May 19, 2011 Franchise Today Podcast Series. Mr. Siegelheim was joined by Paul Segreto, Franchise Today host, and Joe Caruso, Franchise Today Co-Producer, as they discussed the 2011 International Franchise Association’s Legal Symposium which was held recently in Washington, D.C.

You can listen to the full podcast online here.
 

Using Social Media to Grow Your Brand

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Adam J. Siegleheim, member of Stark & Stark's Franchise Group, attended the 2011 International Franchise Expo's Annual Convention February 13-16, 2011 in Las Vegas, Nevada. In this podcast, Mr. Siegelheim meets with Thomas Scott of Brand Journalists. Mr. Siegelheim and Mr. Scott discuss how to use social media outlets in order to strategically grow your brand and drive qualified traffic to your franchise.

You can listen to the full podcast online here

How to Use Social Media to Enhance Your Franchise

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Adam J. Siegelheim, member of Stark & Stark's Franchise Group, attended the 2011 International Franchise Expo's Annual Convention February 13-16, 2011 in Las Vegas, Nevada. In this podcast, Mr. Siegelheim meets with Paul Segreto of Franchise Essentials. Mr. Siegelheim and Mr. Segreto discuss social media and how franchisors can utilize social networking applications, such as Facebook, Foursquare, LinkedIn and Twitter, to enhance their brand.

You can listen to the full podcast online here.

 

The Psychology of the Successful Franchisee

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Adam J. Siegelheim, member of Stark & Stark's Franchise Group, attended the 2011 International Franchise Expo's Annual Convention February 13-16, 2011 in Las Vegas, Nevada. 

 During the convention, Mr. Siegelheim interviewed Ricardo Roman, V.P. of Strategic Alliance for Caliper. Mr. Siegelheim and Mr. Roman discuss a presentation Mr. Roman recently gave entitled, "The Psychology of the Successful Franchisee." Mr. Siegelheim and Mr. Roman also discuss the value of franchisors utilizing assessment tools when meeting with potential franchisees. 

 You can listen to the podcast online here

Are Your Franchisees Your Employees?

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Stark & Stark Franchise attorney, Adam J. Siegelheim, presented a seminar Wednesday June 9, 2010 entitled, Are Your Franchisees Your Employees? The webinar discussed the recent case, Awuah v. Coverall N. Am., Inc., in which the court held that certain franchisees were the franchisor's employees. In determining that the franchisees were employees, the court applied the "ABC" test, which is used by 26 states, including New Jersey. Mr. Siegelheim discusses the Coverall case, and how this decision may impact franchisors who sell franchises in Massachusetts and other states.

 

Are Your Franchisees Your Employees? from Stark & Stark on Vimeo.

Live Interview from the 2010 International Franchise Association Convention

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This installment of the New Jersey Legal Update podcast is an interview, live from the 2010 International Franchise Expo in Washington DC, with Adam J. Siegelheim, member of Stark & Stark's Franchise group, and Fred Kriss, Founder of FranchiseRight.  Mr. Siegelheim and Mr. Kriss discuss a new incubator program developed by FranchiseRight which assists business owners in deciding if they should franchise their business and how business owners can raise the capital needed for franchising. 

You can download the full podcast here. (11 MB)
 

How to Implement a Mentor-Protégé Program to Help Your Franchise System Grow

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This installment of the New Jersey Legal Update podcast is an interview with Adam J. Siegelheim, member of Stark & Stark's Franchise group, and Harvey Homsey, Vice President Franchise Systems for Express Employment Professionals, at the 2010 International Franchise Association Convention in San Antonio, Texas.

 

Mr. Siegelheim and Mr. Homsey discuss pros and cons of mentor-protégé  programs, an overview of how to start a program, what makes someone a good mentor, and what the necessary elements of a successful mentor-protégé relationship are. Mr. Siegelheim and Mr. Homsey also discuss how the current economic climate, the franchise industry and your specific market can affect the relationship.

 

You can download the full podcast here.

 

Live Interview from the Franchise Expo South - How to Fund Your Franchise

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This installment of the New Jersey Legal Update podcast is an interview with Adam J. Siegelheim, member of Stark & Stark's Franchise group, and Larry Carnell, Vice President of Business Development for BeneTrends, Inc., at the 2010 Franchise Expo South in Miami, Florida.

 

Mr. Siegelheim and Mr. Carnell discuss how to access capital in order to fund your franchise, including using your retirement fund.

 

You can download the full podcast here.

Live Interview from the 2010 International Franchise Association Convention

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This installment of the New Jersey Legal Update podcast is an interview with Adam J. Siegelheim, member of Stark & Stark's Franchise group, and Greg Nathan, Managing Director for Franchise Relationship Institute, at the 2010 International Franchise Association Convention in San Antonio, Texas.

 

Mr. Siegelheim and Mr. Nathan discuss the differences between the franchise industry in the United States and Australia. Specifically, they discuss the pros and cons of focusing on unit sales versus focusing on franchisee follow-up and relationship building.

 

You can download the full podcast here.

 

Live Interview from the Franchise Expo South - 2010 Economic Outlook

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This installment of the New Jersey Legal Update podcast is an interview with Adam J. Siegelheim, member of Stark & Stark's Franchise group, and Paul Rocchio, Director of Development & Member Services for the International Franchise Association, at the 2010 Franchise Expo South in Miami, Florida.

 

Mr. Siegelheim and Mr. Rocchio discuss the economic outlook for 2010 in relation to franchising in the wake of the current economic downturn. Mr. Siegelheim and Mr. Rocchio also address the many benefits available to new and existing franchisors as member of the International Franchise Association.

 

You can download the full podcast here.