New Jersey Lawyer & Attorney : Stark & Stark Law Firm : New Jersey Law Blog

Adam J. Siegelheim, Shareholder in Stark & Stark’s Franchise Group, authored the article, Strategies to Develop a Social Media Policy for Your Business, for the July 2011 edition of Mercer Business Magazine.

In the article, Mr. Siegelheim the importance of businesses implementing a social media plan in order to avoid negative publicity through social media outlets. Mr. Siegelheim states that companies who do not proactively manage their brand through social media channels risk their online reputation being placed in the hands of disgruntled customers and employees.

You can read the full article online here.
 

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Adam J. Siegelheim, Shareholder in Stark & Stark’s Franchise Group, was featured in the July 2011 Franchising Business & Law Alert article, Taking Client Services in Another Direction.

The article discusses Mr. Sigelheim’s idea to offer intensive client services specifically designed to reduce franchisor-franchisee tensions and avoid litigation. In the article, Mr. Siegelheim, talks about the Proactive Franchise Legal Solutions Program the firm offers to clients in the franchise industry.

You can read the full article online here.

 

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Adam J. Siegelhem, member of Stark & Stark’s Franchise Group, was mentioned in the June 1, 2011 US 1 Newspaper article, Thomas Sweet Scoops Up The Chinese Market. The article discusses there recent licensing deal for the Princeton ice cream maker, Thomas Sweet, to expand into China.

Mr. Siegelheim has worked with Marco Cucchi, Owner of Thomas Sweet in Princeton, New Jersey, in discussions of expanding his business into more New Jersey towns, the tri-state area, and other parts of the U.S.  Mr. Siegelheim assisted in finalizing the deal, which took place April 14, 2011 in the Stark & Stark Lawrenceville, New Jersey office.

You can read the full story detailing the expansion into China online here.

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Adam J. Siegelheim, member of Stark & Stark’s Franchise Group, was the featured guest on the May 19, 2011 Franchise Today Podcast Series. Mr. Siegelheim was joined by Paul Segreto, Franchise Today host, and Joe Caruso, Franchise Today Co-Producer, as they discussed the 2011 International Franchise Association’s Legal Symposium which was held recently in Washington, D.C.

You can listen to the full podcast online here.
 

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Adam J. Siegelheim, member of Stark & Stark’s Franchise Group, will present a seminar in conjunction with the New Jersey Institute of Continuing Legal Education entitled, The Legal Aspects of Franchising. The seminar will take place Thursday, June 09, 2011 from 9:00 AM to 1:00 PM at the Wilshire Grand Hotel, in West Orange, New Jersey.

The seminar will discuss franchise issues which continue to affect countless industries from automotive services to real estate agencies, from sports and recreation facilities to food chains. Mr. Siegelheim will discuss key issues you are likely to encounter as a franchise and distribution law practitioner. The seminar will also feature a discussion on recent developments and cases.

For additional information, or to register, please visit the NJICLE’s website online here.
 

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Adam J. Siegleheim, member of Stark & Stark's Franchise Group, attended the 2011 International Franchise Expo's Annual Convention February 13-16, 2011 in Las Vegas, Nevada. In this podcast, Mr. Siegelheim meets with Thomas Scott of Brand Journalists. Mr. Siegelheim and Mr. Scott discuss how to use social media outlets in order to strategically grow your brand and drive qualified traffic to your franchise.

You can listen to the full podcast online here. 

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Adam J. Siegelheim, member of Stark & Stark's Franchise Group, attended the 2011 International Franchise Expo's Annual Convention February 13-16, 2011 in Las Vegas, Nevada. In this podcast, Mr. Siegelheim meets with Paul Segreto of Franchise Essentials. Mr. Siegelheim and Mr. Segreto discuss social media and how franchisors can utilize social networking applications, such as Facebook, Foursquare, LinkedIn and Twitter, to enhance their brand.

You can listen to the full podcast online here.

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Adam J. Siegelheim, member of Stark & Stark’s Franchise Group, will present a seminar in conjunction with the New Jersey Institute for Continuing Legal Education entitled, The Legal Aspects of Franchising. The seminar will take place Thursday, June 09, 2011 from 9:00 AM to 1:00 PM at the Wilshire Grand Hotel, West Orange, New Jersey.

The seminar will discuss franchise issues which affect countless industries from automotive services to real estate agencies, from sports and recreation facilities to food chains. The presenters will discuss key issues you are likely to encounter as a franchise and distribution law practitioner as well as a discussion on recent developments and cases.

You can access additional information, including registration information, online here.
 

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Adam J. Siegelheim, member of Stark & Stark's Franchise Group, attended the 2011 International Franchise Expo's Annual Convention February 13-16, 2011 in Las Vegas, Nevada. 

 During the convention, Mr. Siegelheim interviewed Ricardo Roman, V.P. of Strategic Alliance for Caliper. Mr. Siegelheim and Mr. Roman discuss a presentation Mr. Roman recently gave entitled, "The Psychology of the Successful Franchisee." Mr. Siegelheim and Mr. Roman also discuss the value of franchisors utilizing assessment tools when meeting with potential franchisees. 

 You can listen to the podcast online here. 

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Stark & Stark Franchise attorney, Adam J. Siegelheim, presented a seminar Wednesday June 9, 2010 entitled, Are Your Franchisees Your Employees? The webinar discussed the recent case, Awuah v. Coverall N. Am., Inc., in which the court held that certain franchisees were the franchisor's employees. In determining that the franchisees were employees, the court applied the "ABC" test, which is used by 26 states, including New Jersey. Mr. Siegelheim discusses the Coverall case, and how this decision may impact franchisors who sell franchises in Massachusetts and other states.

Are Your Franchisees Your Employees? from Stark & Stark on Vimeo.

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