Adam J. Siegelheim - New Jersey Law Blog

Using Social Media to Grow Your Brand

Adam J. Siegelheim — Thu, 31 Mar 2011 08:04:08 -0500

Adam J. Siegleheim, member of Stark & Stark's Franchise Group, attended the 2011 International Franchise Expo's Annual Convention February 13-16, 2011 in Las Vegas, Nevada. In this podcast, Mr. Siegelheim meets with Thomas Scott of Brand Journalists. Mr. Siegelheim and Mr. Scott discuss how to use social media outlets in order to strategically grow your brand and drive qualified traffic to your franchise.

You can listen to the full podcast online here.

How to Use Social Media to Enhance Your Franchise

Adam J. Siegelheim — Tue, 15 Mar 2011 08:04:05 -0500

Adam J. Siegelheim, member of Stark & Stark's Franchise Group, attended the 2011 International Franchise Expo's Annual Convention February 13-16, 2011 in Las Vegas, Nevada. In this podcast, Mr. Siegelheim meets with Paul Segreto of Franchise Essentials. Mr. Siegelheim and Mr. Segreto discuss social media and how franchisors can utilize social networking applications, such as Facebook, Foursquare, LinkedIn and Twitter, to enhance their brand.

You can listen to the full podcast online here.

The Psychology of the Successful Franchisee

Adam J. Siegelheim — Tue, 01 Mar 2011 10:58:11 -0500

Adam J. Siegelheim, member of Stark & Stark's Franchise Group, attended the 2011 International Franchise Expo's Annual Convention February 13-16, 2011 in Las Vegas, Nevada.

During the convention, Mr. Siegelheim interviewed Ricardo Roman, V.P. of Strategic Alliance for Caliper. Mr. Siegelheim and Mr. Roman discuss a presentation Mr. Roman recently gave entitled, "The Psychology of the Successful Franchisee." Mr. Siegelheim and Mr. Roman also discuss the value of franchisors utilizing assessment tools when meeting with potential franchisees.

You can listen to the podcast online here.

Are Your Franchisees Your Employees?

Adam J. Siegelheim — Fri, 11 Jun 2010 08:34:48 -0500

Stark & Stark Franchise attorney, Adam J. Siegelheim, presented a seminar Wednesday June 9, 2010 entitled, Are Your Franchisees Your Employees? The webinar discussed the recent case, Awuah v. Coverall N. Am., Inc., in which the court held that certain franchisees were the franchisor's employees. In determining that the franchisees were employees, the court applied the "ABC" test, which is used by 26 states, including New Jersey. Mr. Siegelheim discusses the Coverall case, and how this decision may impact franchisors who sell franchises in Massachusetts and other states.

Are Your Franchisees Your Employees? from Stark & Stark on Vimeo.

How to Implement a Mentor-Protégé Program to Help Your Franchise System Grow

Adam J. Siegelheim — Mon, 12 Apr 2010 08:08:27 -0500

This installment of the New Jersey Legal Update podcast is an interview with Adam J. Siegelheim, member of Stark & Stark's Franchise group, and Harvey Homsey, Vice President Franchise Systems for Express Employment Professionals, at the 2010 International Franchise Association Convention in San Antonio, Texas.

Mr. Siegelheim and Mr. Homsey discuss pros and cons of mentor-protégé programs, an overview of how to start a program, what makes someone a good mentor, and what the necessary elements of a successful mentor-protégé relationship are. Mr. Siegelheim and Mr. Homsey also discuss how the current economic climate, the franchise industry and your specific market can affect the relationship.

You can download the full podcast here.

Live Interview from the Franchise Expo South - How to Fund Your Franchise

Adam J. Siegelheim — Tue, 09 Mar 2010 08:17:34 -0500

This installment of the New Jersey Legal Update podcast is an interview with Adam J. Siegelheim, member of Stark & Stark's Franchise group, and Larry Carnell, Vice President of Business Development for BeneTrends, Inc., at the 2010 Franchise Expo South in Miami, Florida.

Mr. Siegelheim and Mr. Carnell discuss how to access capital in order to fund your franchise, including using your retirement fund.

You can download the full podcast here.

Live Interview from the 2010 International Franchise Association Convention

Adam J. Siegelheim — Fri, 26 Feb 2010 08:05:34 -0500

This installment of the New Jersey Legal Update podcast is an interview with Adam J. Siegelheim, member of Stark & Stark's Franchise group, and Greg Nathan, Managing Director for Franchise Relationship Institute, at the 2010 International Franchise Association Convention in San Antonio, Texas.

Mr. Siegelheim and Mr. Nathan discuss the differences between the franchise industry in the United States and Australia. Specifically, they discuss the pros and cons of focusing on unit sales versus focusing on franchisee follow-up and relationship building.

You can download the full podcast here.

Live Interview from the Franchise Expo South - 2010 Economic Outlook

Adam J. Siegelheim — Tue, 09 Feb 2010 08:12:14 -0500

This installment of the New Jersey Legal Update podcast is an interview with Adam J. Siegelheim, member of Stark & Stark's Franchise group, and Paul Rocchio, Director of Development & Member Services for the International Franchise Association, at the 2010 Franchise Expo South in Miami, Florida.

Mr. Siegelheim and Mr. Rocchio discuss the economic outlook for 2010 in relation to franchising in the wake of the current economic downturn. Mr. Siegelheim and Mr. Rocchio also address the many benefits available to new and existing franchisors as member of the International Franchise Association.

You can download the full podcast here.

Expanding Your Business Through Franchising

Adam J. Siegelheim — Tue, 12 Jan 2010 08:38:41 -0500

This installment of the New Jersey Legal Update podcast is an interview with Adam J. Siegelheim, member of Stark & Stark's Franchise group, and Joseph D. Ornellas, President of Orion Franchise Consulting. Mr. Siegelheim and Mr. Ornellas discuss the most common question associated with franchising: Is my business franchise-able?

Mr. Siegelheim and Mr. Ornellas discuss key things to consider when you have decided to expand your business through franchising, including, intellectual property rights, how to determine your projected return on investment and the best way to set up your system of operation which will run your franchise and in the end make it profitable for you.

You can listen to the full podcast online here. (8.4 MB)

How Do I Franchise My Business

Adam J. Siegelheim — Fri, 05 Jun 2009 19:00:22 -0500

Adam J. Siegehleim, member of Stark & Stark’s Franchise group, has created a short web video entitled How to Franchise Your Business In Plain English. The video, inspired by CommonCraft, explains the step-by-step process of turning your business into a successful franchise system. How to Franchise Your Business in Plain English was first shown to the attendees of the 2009 Franchise & Financing Expo in Boston, Massachusetts June 6-7, 2009.

How To Franchise Your Business In Plain English from Stark & Stark on Vimeo.

Live Interview From The 2009 International Franchise Expo

Adam J. Siegelheim — Wed, 01 Apr 2009 08:00:11 -0500

This installment of the New Jersey Legal Update podcast is an interview with Adam J. Siegelheim, member of Stark & Stark's Franchise group, and Bruce Bloom, President of Bloom & Associates, Inc. The interview took place at the 2009 International Franchise Expo in Washington, DC. Mr. Siegelheim and Mr. Bloom discuss preventative measures franchisors can implement in order to prevent a crisis from occurring in these difficult economic times and tips on crisis management, in the event a crisis does occur.

You can listen to the full podcast online here. (5.5 MB)

New Jersey Legal Update Podcast - # 74

Adam J. Siegelheim — Fri, 14 Nov 2008 08:09:58 -0500

On Wednesday October 1, 2008 Adam J. Siegelheim, member of Stark & Stark's Franchise group, Nathan R. Greenberg, President and COO of Siegel Financial Group LLC, and Don Johnson, President of Diamond Financial Services met at the IFA's New Jersey Franchise Business Networking meeting to discusses the latest trends impacting the franchise industry.

Mr. Siegelheim, Mr. Greenberg and Mr. Johnson discussed the recent economic climate in relation to the franchise industry, and what this will mean in the future for franchisors. You can download the full podcast here. (7.7 MB)

What Franchisors Can Expect in Bankruptcy

Adam J. Siegelheim — Thu, 14 Aug 2008 08:07:08 -0500

In light of the recent high profile bankruptcy filings of dining establishments such as Bennigans and Steak N Ale, Adam Siegelheim leads a discussion with Bankruptcy & Creditor’s Rights Attorneys Timothy Duggan and Thomas Onder to outline what franchisors need to understand about the bankruptcy process.

In this podcast the franchise and bankruptcy attorneys discuss: what happens to the franchise’s intellectual property assets; what are the responsibilities of the franchisees; how does the bankruptcy filing impact the restrictive covenants which exist and how do potential third-party purchasers of the system come into play.

You can download the full podcast here. (10.3 MB)

New Jersey Legal Update - Podcast # 73

Adam J. Siegelheim — Fri, 14 Mar 2008 08:07:04 -0500

This week's Franchise Law podcast is an interview with the Vice President of Franchisee Development for Huntington Learning Center, Tom Spadea. The interview took place at February's 2008 International Franchise Association's Annual Convention in Orlando, Florida and discusses franchise development and recruitment strategies, the new Franchise Disclosure Document, and a discussion on how to train your employees on policy and procedure updates.

This week's Franchise Law Podcast is presented by Adam J. Siegelheim of Stark & Stark's Franchise group.

You can download the New Jersey Legal Update podcast #73 here (8.6 MB)

New Jersey Legal Update - Podcast # 72

Adam J. Siegelheim — Fri, 25 Jan 2008 08:05:57 -0500

This week's Franchise Law podcast is an interview with the President of MFV Expositions, Tom Portesy. The interview discusses the growing rate of franchises in and outside of the United States and what this means for the future of the franchise industry. The interview took place at the 2008 Franchise Expo South, held earlier this month in Miami Beach, Florida.

This week's Franchise Law Podcast is presented by Shareholder of Stark & Stark's Franchise Law Group, Adam J. Siegelheim.

You can download the New Jersey Legal Update podcast #72 here. (3.6 MB)

New Jersey Legal Update - Podcast # 71

Adam J. Siegelheim — Thu, 24 Jan 2008 09:55:56 -0500

This week's Franchise Law podcast is an interview with Chief Franchising Officer of Hollywood Tans, Steve Beagelman. The interview took place at the 2008 Franchise Expo South, held earlier this month in Miami Beach, Florida.

This week's Franchis Law Podcast is presented by Shareholder of Stark & Stark's Franchise Law Group, Adam J. Siegelheim.

You can download the New Jersey Legal Update Podcast # 71 here. (6.8 MB)

New Jersey Legal Update - Podcast # 70

Adam J. Siegelheim — Fri, 04 Jan 2008 08:04:00 -0500

This week's New Jersey Legal Update podcast will discuss the necessary insurance coverage needed for franchisors in order to protect your franchise system against claims. This podcast will address good practices to follow when determining your level of insurance, as well as a discussion on industry standards and the various types of coverage available to you and your business.

This week's New Jersey Legal Update is presented by Adam J. Siegelheim, a member of Stark & Stark's Franchise Group.

You can download the New Jersey Legal Update Podcast # 70 here. (6 MB)

Coordinated Review Program Indefinitely Suspended

Adam J. Siegelheim — Wed, 03 Oct 2007 08:00:36 -0500

Franchisors and their counsel are not the only ones scrambling to digest the intricacies of the revised FTC Rule. Citing the challenges in examiners having to learn a new disclosure format, the franchise coordinated review program has been suspended indefinitely. The suspension went into effect on July 31, 2007.

The coordinated review program was adopted to streamline the franchise registration process. It provided franchisors with the ability to simultaneously register their franchise offering in two or more participating states. A lead examiner would then be assigned to coordinate and oversee the registration process among the states. Prior to the suspension, 11 states participated in the program.

The future of the coordinated review program is not known. However, state administrators plan to re-evaluate the program after July 1, 2008, when the new disclosure format becomes mandatory and examiners will no longer have to review disclosures under both the new and old formats.

Do you think you have a deal? Maybe not, according to the Third Circuit.

Adam J. Siegelheim — Mon, 27 Aug 2007 08:44:07 -0500

In a recent decision by the Court of Appeals for the Third Circuit, the court held that the express language of the franchise agreement will govern over any previously agreed upon terms and conditions.

In Travelodge Hotels, Inc. v Honeysuckle Enterprises, Inc., the franchisee had previously owned and operated an independent hotel in Branson, Missouri. During discussions with Travelodge, it indicated that it would convert to a Travelodge franchise if it could be assured that such conversion would result in a fifteen percent increase in business. Sales representatives of Travelodge provided Honeysuckle with a “Monthly Lost Business Summary Report” indicating that Travelodge was unable to fulfill 13,000 reservations in Honeysuckle’s market. The franchisee and the sales representatives from Travelodge calculated that 5,400 of those reservations would have amounted to a fifteen percent increase in the franchisee’s business.

Honeysuckle subsequently entered into a license agreement with Travelodge. Although Honeysuckle negotiated three changes from the original license agreement, the final agreement did not include any reference to the condition regarding increased sales. In contrast, the license agreement expressly disavowed any express or implied covenants or warranties that were not otherwise stated in the agreement. The license agreement also contained language that the franchisee acknowledge that no salesperson made any promise or provided information about projected sales, revenues, income, etc.

After entering into the license agreement, the franchisee failed to pay the required royalty payments. Travelodge filed suit in the United States District Court for the district of New Jersey seeking outstanding fees as well as liquidated damages. Honeysuckle filed a breach of contract counterclaim, as well as a claim that it was fraudulently induced to enter into the license agreement by Travelodge producing the “Monthly Lost Business Summary Report”, indicating that Honeysuckle would increase its business by at least fifteen percent. Honeysuckle also produced evidence that the report inaccurately reported the number of room requests. Notwithstanding, the District Court entered judgment in favor of Travelodge.

In affirming the District Court’s decision, the Court of Appeals held that if the franchisee believed that Travelodge had guaranteed the fifteen percent increase in business, it would have insisted that such term be included as one of the negotiated changes to the license agreement and would not have signed an agreement that expressly negated any such guarantee. In addition, the court held that any purported reliance by Honeysuckle on Travelodge’s statements were refuted by the multiple acknowledgments contained in the agreement that no Travelodge representative made any representations about sales and profits.

Court enters Preliminary Injunction Enjoining New Jersey Lawn Care Franchisee From Operating

Adam J. Siegelheim — Thu, 02 Aug 2007 08:01:33 -0500

NaturalLawn of America, Inc (NaturalLawn), a national franchisor of organic-based lawn care services obtained a preliminary injunction against a former New Jersey franchisee (the West Group), enjoining it from continuing to operate. NaturalLawn of America, Inc. v. West Group, LLC, 484 F.Supp.2d 392 (D.MD. 2007).

The West Group entered into three separate franchise agreements for different territories in New Jersey. At the expiration of these agreements, the West Group elected not to renew its franchise agreement, claiming that NaturalLawn’s marketing practices violated New Jersey law regarding pesticides.

Each franchise agreement contained post-termination covenants, including a two-year non-compete. Notwithstanding, upon the expiration of the franchise agreements, the West Group began operating a substantially similar business in the same territories, providing its customers with a letter indicating that it was now operating under the name “Jersey Green”.

NaturalLawn filed suit in the United States District Court in Maryland. In granting the preliminary injunction, the court described the West Group’s behavior as “inexcusable” and “as blatant and unjustified a repudiation of subsisting contractual obligations in a commercial context as had been known to or encountered by this court.” The court held that NaturalLawn was likely to succeed in proving that its trademark had been infringed, that West Group misappropriated NaturalLawn’s trade secrets, including its customer lists, and that the West Group had violated the non-compete.

In rejecting the West Group’s argument that NaturalLawn’s marketing practices violated New Jersey law, the court referred to this argument as “deeply misguided” and that the court was “not remotely convinced that New Jersey law is violated by [NaturalLawn’s] business model.” In addition to not providing the court with sufficient evidence that the marketing practices violated New Jersey law, the court also pointed out that the West Group provided no plausible explanation as to why it continued to operate the franchises for more than two years.