Live Interview from the 2010 International Franchise Association Convention

Posted on February 26, 2010 by Adam J. Siegelheim
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This installment of the New Jersey Legal Update podcast is an interview with Adam J. Siegelheim, member of Stark & Stark's Franchise group, and Greg Nathan, Managing Director for Franchise Relationship Institute, at the 2010 International Franchise Association Convention in San Antonio, Texas.

 

Mr. Siegelheim and Mr. Nathan discuss the differences between the franchise industry in the United States and Australia. Specifically, they discuss the pros and cons of focusing on unit sales versus focusing on franchisee follow-up and relationship building.

 

You can download the full podcast here.

 

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